Although the huge success of Apple’s iPad has allowed other tablet manufacturers to enter the market with promising initial results, the first generation Android tablet hasn’t performed as well as the company’s owners would have liked. There have been some complaints over the device’s cost and manufacturer Motorola has been suggested to be at blame for those decisions. Graphics chip maker Nvidia has suggested that it’s much more than simply the price of the device that has allowed for such slow sales. Nvidia has said that everything from the sales of the devices and the expertise of salespeople in stores has contributed to a lack of excitement about the product.
The efforts of traditional marketing for print media and seo companies for online advertising have been ineffective due to the product’s lackluster treatment in brick and mortar stores. It was reported that stores like Best Buy weren’t placing the Android tablets in an area of the store that was convenient to customers and had been giving floor space to other, better selling devices.
Another issue that seems to be impacting sales is the fact that the Android tablet doesn’t offer buyers anything new or different over Apple’s tablet and given Apple’s dominance of the market, people have been less likely to jump over to an Android tablet from an iPad. Marketing advisers have suggested that the Android tablet needs a unique marketing focus that allows it to stand out from the competition. Given the market is not only hogged by Apple, but is very crowded anyway, finding a way to stand out isn’t easy.